Advertising
KOSS Headphones Creative Campaign
“The Sound You Want.”
That tagline I created was the moving force behind the mission I wanted consumers to know that KOSS wants to deliver. I wanted audiophiles and others who care about the sound and music to feel the incredible experience that can be heard at an affordable price.
Print ads and quick look ads that can be used in magazines or bus shelters were created along with a billboard and transit ad that can be placed in various locations and a variety of transports. The scripts for two radio ad as well as a :30 and :06 TV commercial are provided.
*Photos from Koss Corporation used for Educational Purposes. © 2021 Koss Corporation. All Rights Reserved.
Generac PWRcell Campaign
As the Media Manager for this campaign in my Capstone Advertising class, I oversaw and implemented the targeted content made to increase the brand awareness and sales of the Generac PWRcell device. Generac is a manufacturer of backup power and storage energy systems.
The work culminated in a 24-page campaign book alongside a presentation pitch that followed the guidelines established by Generac as well as those of my student agency group made for the class.
*Campaign Book viewable through Issuu. Click image below.